Who We Are

Business Participation In Social Change

Businesses, from your local bakery to your most trusted advisors, are no longer staying silent amidst the social change that needs to happen in our world today.
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CEO Letter

Conversations on Social Change

The start of 2020 has brought an influx in conversation around social change. Typically, those conversations are limited to our local communities, families and personal engagement in activities to evoke change such as protests and grassroots campaigns. But COVID-19, the killing of George Floyd and other events have forced all of us to live in atypical times. The “new normal” is anything but normal, and we think that’s a good thing. Why? Continue reading Matt’s letter to our clients.

Uncertain Times

Supporting Our Clients

With this call for businesses to participate in social change, business owners and CEOs are faced with touch decisions regarding their company’s response during these uncertain times. As we said, these are atypical times, and we know everyone needs support as they grapple with question such as:

  • How do we respond to current events?
  • What is our role or responsibility?
  • How do we interact with our employees and our clients?
  • What should be our plan going forward?

One of our top priorities is to help our clients navigate uncertainty. And in speaking with our clients, and understanding what matters most to them, we think there are two core areas where we can lend our support: internal and external communications.


Internal Communication

We answer the questions, “How do I interact with our employees and our clients?”

  • Leader to leader conversations
    • Understanding the root cause, implicit bias and human nature and why intentional measures are essential for change
  • Support or management of executive communications to employees
    • Development of communications on your commitment to true inclusion
  • Facilitation of leadership or employee discussions
    • Getting everyone comfortable with the importance and value of this uncomfortable essential conversation
  • Management of strategic planning sessions for the future of your business
    • Setting the vision for inclusion and develop the strategic business benefits of change both internal and external
  • Review and modernization of your human resources (HR) policies
    • Handbook review of HR policies on bias, diversity and inclusivity
    • HR strategy sessions and training on topics impacting employee satisfaction and growth, including unconscious bias, inclusion and pay equity
    • Pay equity assessment

External Communications

“How do we respond to current events?” and “What should be our social justice external messaging philosophy and plan going forward?”

  • Integration and Implications for our brand
    • Support with framing your brand to move forward

Supporting You

Our Response Team

As we support our clients as they begin conversations around their role and participation in social change with their employees, clients and communities, they can rely on our expertise to help them navigate the complexities of today. If you or your team have any questions at all during this time, do not hesitate to reach out to one of our Response Team Leaders to talk through how Armanino can support you.
Larry Hancock - Partner, Consulting - San Ramon CA | Armanino, AMF Media Group
Vice President
Larry is a seasoned marketing leader with more than 20 years of increasingly responsible positions in marketing and adv...
Vintage Foster - Partner, Consulting - San Ramon CA | Armanino, AMF Media Group
CEO, AMF Media Group
Vintage Foster started AMF Media Group, a media strategy and communications firm, after two decades of success in the m...
Jenn McCabe - Partner, Outsource HR - El Segundo CA | Armanino
Partner
Jenn has more than 25 years of outsourced HR & accounting and finance experience, with a particular expertise in startu...