Larry Hancock

Larry is a seasoned marketing leader with more than 20 years of increasingly responsible positions in marketing and advertising on the agency and corporate side. He utilizes his strong marketing background with outstanding consumer and creative insights, to provide on-target, business-building communications programs and solutions. Understanding the business challenges and being able to deliver solution-oriented assets is one of his greatest strengths.

Larry has created and implemented highly profitable marketing programs for national, regional and retail clients, resulting in successful campaigns across integrated marketing channels. He is experienced in all forms of marketing communications, including traditional, digital, direct, experiential and promotions.

Larry has extensive knowledge of diversity markets, a global marketing vision, and successful implementation abilities, in tandem with the talent to tap into existing marketing channels to develop strategic alternatives. His category experience includes automotive, beer, entertainment, financial services, insurance, men’s grooming, military, package goods, spirits, sports and telecommunications. Working with a variety of companies, some of his past clients include Allstate, Army, Bank of America, Buick, Cadillac, Chevrolet, Cingular, Coors Light, Disney, E&J Cognac, GMAC Financial, GMC, GM Corporate, Frito-Lay, Himistry, Hummer, Pacific Bell, Saturn, and Zima.

Prior to joining AMF, Larry was a marketing consultant with OTR Consulting where he provided marketing and advertising counsel to B2C and entertainment brands. Prior to OTR, Larry served as a Senior Vice President, Group Account Director for Carol H. Williams Advertising, becoming the youngest and quickest to ascend to that position in the agency’s history.

Larry started his marketing career in the National Basketball Association working for the Golden State Warriors. He earned his B.A. from the University of California at Berkeley and his M.A. from the University of San Francisco. He has served as Mentor and on the Board of Directors for Bay Area Community Resources. Larry’s personal passions include his family, his faith, reading, golf and empowering disadvantaged youth.