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Jeff Ong-Siong, CPA

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Bio

Meet Jeff

Jeff has over 25 years of public accounting experience. He is responsible for accounting and attest services, business and individual tax services, and consulting services to a variety of clients in the middle-market, hospitality and real estate industries. Jeff’s experience includes serving the hospitality, manufacturing and distribution, architecture, engineering, and high technology industries. His real estate and hospitality experience includes hotels, shopping centers and commercial building owners. Jeff’s consulting expertise includes due diligence for mergers and acquisitions, financial projections and budgeting, deferred compensation arrangements and strategies, and internal control review and remediation. Jeff holds a Bachelor of Science degree from the University of the Philippines and a Master of Business Administration degree from Michigan State University. He is a member of AICPA, CalCPA, Asian Business Association, Hospitality Financial and Technology Professionals, American Institute of Architects and a board member of A Community of Friends.

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Experience

Professional History

Associations

  • American Institute of Certified Public Accountants
  • California Society of Certified Public Accountants
  • Asian Business Association
  • Asian Business League
  • American Institute of Architects
  • Hospitality Financial and Technology Professionals

Community

  • A Community of Friends, Board of Directors

Education

  • University of the Philippines
  • Michigan State University

Experience

  • RBZ LLP
Q&A
Q. What is it about accounting and consulting that first drew your interest?
I was drawn to accounting because it allows me to see how entrepreneurs become successful in their fields and use some of that knowledge to help other clients. I’m excited by our ability to make a real impact on a business. I have an interest in helping clients in areas they aren’t normally familiar with, which is almost always the case with accounting issues.
Q. What law or regulation in the accounting industry would you like to see changed?
I would like to see equity-based compensation be more understandable to laypersons. It’s important that employees know what equity-based compensation means for them.
Q. Without naming names, tell us about your favorite client and why you enjoyed working with them.
I really enjoy working with hospitality clients. One in particular owns several hotels and I’m fascinated by how decisions are made in the hospitality industry. This client always calculates how any move would impact both their operations and their customers. It’s such a customer-driven industry that they’re willing to provide the very best experience possible.
Q. Describe your work style.
I’m a big believer in teaching and allowing people to grow. I try to manage at a level where I remain accessible to my team to ensure they are learning and growing. It’s not so much about supervision as it is about providing knowledge that they can use in delivering solutions to our clients.
Q. Who is (or was) the most influential person in your life
My wife. She is also a CPA and so we occasionally would bounce ideas off each other. We provide guidance to each other both professionally and personally.
Q. If you could pass on a nugget of wisdom to aspiring accountants or consultants, what would that be?
Work with passion and always give your clients the very best of your ability. Your clients are the most important relationships that you’ll have. If you can do that, everything else will fall in place.
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