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Business Participation In Social Change

Business Participation In Social Change

Conversations on Social Change

The start of 2020 has brought an influx in conversation around social change. Typically, those conversations are limited to our local communities, families and personal engagement in activities to evoke change such as protests and grassroots campaigns. But COVID-19, the killing of George Floyd and other events have forced all of us to live in atypical times. The “new normal” is anything but normal, and we think that’s a good thing. Why? Because businesses, from your local bakery to your most trusted advisors, are no longer staying silent amidst the social change that needs to happen in our world today.

Continue reading Matt’s letter to our clients »

Supporting Our Clients

With this call for businesses to participate in social change, business owners and CEOs are faced with touch decisions regarding their company’s response during these uncertain times. As we said, these are atypical times, and we know everyone needs support as they grapple with question such as:

  • How do we respond to current events?
  • What is our role or responsibility?
  • How do we interact with our employees and our clients?
  • What should be our plan going forward?

One of our top priorities is to help our clients navigate uncertainty. And in speaking with our clients, and understanding what matters most to them, we think there are two core areas where we can lend our support: internal and external communications.


Internal Communication

We answer the questions, “How do I interact with our employees and our clients?”

  • Leader to leader conversations
    • Understanding the root cause, implicit bias and human nature and why intentional measures are essential for change

  • Support or management of executive communications to employees
    • Development of communications on your commitment to true inclusion

  • Facilitation of leadership or employee discussions
    • Getting everyone comfortable with the importance and value of this uncomfortable essential conversation

  • Management of strategic planning sessions for the future of your business
    • Setting the vision for inclusion and develop the strategic business benefits of change both internal and external

  • Review and modernization of your human resources (HR) policies
    • Handbook review of HR policies on bias, diversity and inclusivity
    • HR strategy sessions and training on topics impacting employee satisfaction and growth, including unconscious bias, inclusion and pay equity
    • Pay equity assessment

External Communications

“How do we respond to current events?” and “What should be our social justice external messaging philosophy and plan going forward?”

  • Integration and Implications for our brand
    • Support with framing your brand to move forward

Our Response Team

As we support our clients as they begin conversations around their role and participation in social change with their employees, clients and communities, they can rely on our expertise to help them navigate the complexities of today. If you or your team have any questions at all during this time, do not hesitate to reach out to one of our Response Team Leaders to talk through how Armanino can support you.


Larry Hancock - Partner, Consulting - San Ramon CA | Armanino, AMF Media Group

Larry Hancock

Larry is a Partner with Armanino and President of Strategy and Creative Services with AMF Media Group. Larry is a marketing communications expert who has spent almost two decades connecting companies with the African American Community. His previous client portfolio includes Allstate, Bank of America, Coca-Cola, Coors, Disney, Frito-Lay, General Motors and Procter and Gamble. Before joining Armanino, Larry led OTR Consulting and served as an SVP with Carol H. Williams Advertising.

Contact Larry below or call him directly at 925-790-2608.




Vintage Foster - Partner, Consulting - San Ramon CA | Armanino, AMF Media Group

Vintage Foster

Vintage Foster is a Partner with Armanino and CEO of AMF Media Group, a media strategy and communications firm. Vintage helps clients understand the best ways to communicate with stakeholders, control messages and manage public perception during a crisis. He has an entire team of communication, digital and media specialists to access to ensure clients are internally and externally positioned to navigate change.

Contact Vintage below or call him directly at 925-790-2611.




Jenn McCabe - Partner, Outsource HR - El Segundo CA | Armanino

Jenn McCabe

Jenn McCabe is a Partner with Armanino and member of Armanino’s Women’s Advancement Network. She has more than 25 years of experience in the core functions of running a business, from finance to HR and technology expertise. Before joining Armanino, Jenn founded and led Team Jenn Corp., a firm dedicated to the strategic financial management of startups and small businesses.

Contact Jenn below or call her directly at 424-220-6070.


Armanino’s Purpose

Our purpose is to be the most innovative and entrepreneurial firm that makes a positive impact on the lives of our clients and our people. We conduct our business using community-focused guiding principles that include diversity and inclusion, women’s initiatives, harassment and discrimination prevention and others. To read more about Armanino’s corporate responsibility initiatives, view our Corporate Responsibility statement.